The organic search results, query, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, Petal, Sogou may include many different types of enhanced results ( organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements. Just like the world of traditional print media and its advertising, this enables competitive pricing for page real estate, but is complicated by the dynamics of consumer expectations and intent- unlike static print media where the content and the advertising on every page is the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or neighbourhood, search engine results can vary based on individual factors such as browsing habits. As a result, subsequent pages may not be as relevant or ranked as highly as the first. However, in order to avoid overwhelming users, search engines and personal preferences often limit the number of results displayed per page.

With the vast amount of content available online, it's no surprise that a single search query can yield countless pages of results. For sponsored results, the advertiser chooses what to display. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. The results are normally ranked by relevance to the query.

organic search: retrieved by the search engine's algorithm.

In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. The page that a search engine returns after a user submits a search query. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. Search Engine Results Pages ( SERP) are the pages displayed by search engines in response to a query by a user.

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